How Long Should Your Emails Be? The Surprising Truth

Short or long?

That’s the question everyone asks.

How long should your emails be if you actually want to get clicks, sales, and results?

Here’s the truth…

There’s no perfect answer.

But there are some very real patterns.

Let’s break it down.

Short Emails Work When… You’ve already built trust.

If your list knows you… likes you… buys from you often…

Then short works.

You can say:

“Hey, this changed everything for me. Go here.”

And people will click.

But if you’re new? If your list is cold? If they don’t really know who you are?

Then you need to warm them up a little.

Longer Emails Work When… You’re telling a story. You’re teaching something. You’re addressing objections.

Long-form emails let you build a little world. They give context. They let you connect.

I’ve sent 1,000-word emails that crushed it.

But I’ve also sent 2-liners that made thousands.

So what’s the rule?

Start With the Hook It doesn’t matter if your email is 50 words or 500…

If your first sentence doesn’t grab them, you’re done.

Start with curiosity. A story. A bold claim.

Then lead them straight to the link.

Use Flow, Not Fluff Write the way you talk.

If your email feels like it’s dragging, it probably is.

Cut it.

Every line should pull them to the next.

End With a Bang Don’t just trail off.

Finish strong.

Give them a reason to click. A benefit. A deadline. A reminder of what they’ll miss.

That last sentence can make or break the whole thing.

Want to See Emails That Actually Work? Inside my Next Level Success System, I give you all the emails.

Short ones. Long ones. Story-driven. Straight to the point.

Every one tested. Every one profitable.

You don’t have to figure this out alone.

Just plug in, follow the steps, and let the system do the heavy lifting.

This is your shortcut to results.

Grab it while it’s still open.