People love to overcomplicate email.
They think they need beautiful templates, graphics, clever design tricks. They waste time trying to look like some Fortune 500 company while their inbox collects nothing but tumbleweeds and pity clicks.
Meanwhile, the scrappy marketer with plain, raw, “ugly” text emails is stacking commissions like there’s no tomorrow. Why?
Because ugly emails feel like they’re from a real person.
Not a brand. Not a robot. A human.
Fancy Emails Are Like Bad First Dates
Imagine you’re on a first date. The other person shows up wearing a tuxedo and speaks like they memorized a press release. You’d think something’s wrong.
Now imagine someone showing up in jeans and a t-shirt, cracking a real story about their life—about that time they burnt toast and almost set the kitchen on fire. You’d lean in. You’d listen.
Your subscribers are no different.
They want to feel like your email was written just for them—like you didn’t spend three hours obsessing over fonts and colors.
The Secret Weapon: Imperfection
There’s something magnetic about an email that looks and feels unpolished.
Typos? A few are fine.
Weird line breaks? Adds character.
A blunt, personal subject line like “I messed up today”? Gets opened.
Ugly emails don’t hide behind design. They’re built on raw connection and persuasion. They sound like you’re talking to your friend at the kitchen table. And when done right, they sell like crazy.
Why Ugly Emails Work Better
- They dodge the promotions tab. Fancy HTML emails often get filtered as ads. Ugly emails slide into the inbox like a note from a friend.
- They feel personal. A plain email with a short story feels like someone actually typed it, not a marketing department.
- They build trust. Ugly emails don’t scream “corporate.” They whisper, “I’ve been where you are, and here’s something that will help.”
The truth? If your emails are too pretty, they’ll blend in with every other marketer who’s desperate for attention.
A Simple Test
Go look at the last email you sent.
Would you send that same email to your mom or your best friend? Or would it feel awkward, too polished, too fake?
The best emails feel like private messages—written fast, with personality dripping off every word.
Try this:
- Pick one story from your week.
- Write about it like you’re talking to a friend.
- Drop one or two lines about your offer.
- End with a clear link to click.
No templates. No “corporate tone.” Just you.
The Link That Pays
Here’s the part most people mess up. They’re scared to actually sell in these emails. They feel like they’re “bothering” their list.
But if you’re promoting something that solves a real problem—something you’d tell your mom to buy—then your email isn’t a bother. It’s a gift.
Which is exactly how I treat my own system.
The Ugly Email That Changed My Life
Years ago, I sent one of the ugliest emails of my life. It was short. It was rough. But it told my story of going from broke and stuck, working at a Starbucks, to making $5,554.21 in a single day.
People didn’t just click that email. They thanked me for sending it. And many of them joined me inside the system that turned everything around for me.
This is the same system I want to hand you today.
I call it the Next Level Success System. It’s the fastest, most real way I know to start making money online—without drowning in “guru” nonsense or trying to piece together a million broken tactics.
It’s the exact system that makes me more per day than I used to make in a month. Ninety percent of the work is done for you. No one else gives you this kind of shortcut.
If you’ve been burned before or you just want something real that works, go here right now:
Click here to get your Next Level Success System
Don’t overthink it. Don’t make it fancy. The people who win online are the ones who act now, not later.